Case Studies
Case Study 1:
Kurv
Role: Creative Producer + Brand Strategist
Overview: Directed launch campaign for the rebranded “Kurv“, formerly “Electronic Merchant Systems“, while ensuring visual and narrative consistency across digital and social platforms.
Challenge: Transform legacy payments brand into a modern, fintech identity that resonates with business owners and entrepreneurs.
Approach: Collaborated with leadership and marketing to define a brand voice and visual style. Led concept development, scriptwriting, and video production. Oversaw freelancers, creative partners and in-house teams to ensure high-quality execution.
Results: TBD post-launch
Case Study 2:
PaymentCloud
Role: Video & Creative Producer
Overview: Directed ongoing video projects for major payments companies Kurv, PaymentCloud and Paysley.
Challenge: Maintain brand consistency across multiple platforms while tailoring content for distinct target audiences: Kurv (low-risk), PaymentCloud (high-risk), and Paysley (mid/Low-risk) .
Approach: Built creative frameworks and production pipelines for recurring projects. Guided and directed creative teams, freelancers and talent across pre-production, shoots and post production. Collaborated with leadership and marketing team to ensure each video supported business goals.
Results: Streamlined production workflows, elevated creative quality, maintained cohesive, multi-brand presence.
Case Study 3:
Junto
Role: Producer, Editor, Production Support
Overview: Collaborated with a variety of clients and agencies on diverse projects spanning across social media content, branded campaigns and feature films, supporting productions in multiple roles to deliver polished, engaging content. Focused on creative problem-solving, workflow efficiency, and aligning content with client goals.
Challenge: Execute diverse projects, from fast-turnaround social videos for music clients to narrative-driven feature film editing, while maintaining quality and creative visions of the clients.
Approach: Provided production support on set, including camera, audio, lighting and coordination. Edited social media campaigns (TikTok, Instagram Reels, YouTube Shorts) for music industry and branded clients. Edited feature film projects, shaping story structure, pacing and visual storytelling. Managed post-production workflows, organized assets, delivered content optimized for platform and audience.
Results: Delivered high-quality projects across industries and formats. Strengthened client engagement and brand reach. Developed a versatile skill set spanning production, post-production, and storytelling.
Case Study 4:
Junto Wealth & Almanack Investment Partners
Role: Video & Communications Manager
Overview: Directed a series of educational videos for a Junto Wealth, designed to explain complex financial concepts to clients in an engaging, easy-to-understand way.
Challenge: Translate technical financial topics into approachable and visually compelling content for an elite client audience.
Approach: Collaborate with marketing and leadership to identify key topics and craft clear messaging. Led production from concept to delivery. Managed a team of editors to ensure polished, professional content.
Results: Strengthened brand authority and provided sharable educational resources, elevating client communications.