Lead-Gen Engine OptimizationServices
Video Production, YouTube Growth, SEO Strategy, Performance Analysis
Paymentcloud
Client
PaymentCloud
Date
2023-Present
ABOUT THE WORKPerformance FrameworkPaymentCloud had no video presence. The content program was built entirely from the ground up — establishing a channel strategy, content framework, and production pipeline where none existed before. By building on an SEO-first model from day one, every piece of content was designed for organic discovery and high search intent from the start.
The results: a 999% increase in YouTube watch time within six months of launch, a sustained click-through rate above 6%, and consistent #1 ranking in ai-overviews. All organic.
SEO-Driven ScriptingScripts were built around high-volume search queries and AI Overview potential, turning each video into a discoverable asset, not just a content deliverable.
Retention OptimizationAnalytics-informed editing tightened hooks, improved pacing, and kept viewers engaged longer, compounding platform performance over time.
Packaging StrategyA/B tested thumbnails and performance-focused titles drove a sustained CTR above 5%, building consistent organic growth without paid promotion.
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