Lead-Gen Engine Optimization
October 3-7  |  Starting at $500

Services

YouTube Growth, SEO Strategy, Performance Analysis

Case study 2

Client

PaymentCloud

Date

2023-2026

ABOUT THE WORK
Performance Framework

PaymentCloud’s video ecosystem was rebuilt to transform views into a viable lead-generation pipeline. By shifting toward an SEO-first model, the strategy prioritized topics with high search intent and AI Overview potential. This data-backed approach led to a 999% increase in YouTube watch time within six months, strengthening the brand’s authority while maintaining a human and approachable tone through educational and promotional content.

SEO-Driven Scripting

Scripts were meticulously crafted to address high-volume search queries and secure rankings in Google’s AI Overviews.

Retention Optimization

Analytics-driven editing focused on stronger hooks and optimized pacing, keeping viewers engaged and improving platform-wide performance.

Packaging Strategy

A/B tested thumbnails and performance-focused titles ensured a consistent CTR above 5%, driving sustainable organic growth without paid promotion.

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