Video and Brand Strategy
Leading video-driven brand systems that connect audiences and drive results. Expertise spans YouTube strategy, paid social creative, rebrands, and cross-channel content, combining creative direction with performance and production execution.
Kurv
INFO
Kurv’s video strategy and production supported the rebrand from EMS to Kurv, helping establish a fresh, modern identity in the fintech space. Long-form and short-form content was created across YouTube, Instagram, and TikTok, emphasizing clear messaging, high retention, and a distinct brand voice. From concept development to directing and editing, each piece of content was designed to engage audiences while reinforcing Kurv’s new brand positioning and market presence.
SERVICES
Directing and end-to-end editing
Motion graphics & After Effects animations
Audience retention optimization
AI-assisted post-production tools
Rebrand strategy and visual storytelling
Long-form and short-form video production
YouTube growth & SEO optimization
Social media content planning
Concept development, scripting, and storyboarding
VIDEO PRODUCTION
PERFORMANCE ANALYSIS & SEO
BRANDING STRATEGY
AI-OPTIMIED WORKFLOWS
CREATIVE DIRECTION
PAYMENTCLOUD
PaymentCloud’s video ecosystem was rebuilt to combine SEO-driven scripts, hook-focused storytelling, and retention-optimized editing. This approach led to over a 200% increase in YouTube watch time within six months and strengthened the brand’s lead-generation pipeline. Content included educational, promotional, and client-focused videos, all designed to meet business objectives while remaining approachable and human.
INFO
Video strategy and campaign development
End-to-end production (studio, field, live)
SEO-focused scripting and thumbnail design
Retention optimization and analytics review
SERVICES
Motion graphics & visual storytelling
Premiere Pro & After Effects
Social media repurposing and multi-platform publishing
Lead-driven content creation
LEAD-DRIVEN CONTENT
VIDEO STRATEGY
PRODUCTION DIRECTION
YOUTUBE GROWTH & SEO
PERFORMANCE ANALYSIS
JUNTO Wealth
INFO
At Junto Wealth, video strategy centered on educational content and market analysis/commentary designed to position the brand as a trusted voice in finance. Studio, field, and live-streamed productions translated complex financial topics into clear, engaging visual narratives that supported marketing initiatives and strengthened audience trust. Creative oversight ensured consistent delivery across platforms while aligning content with broader business and growth objectives.
Video production & creative direction
Team management & project coordination
Studio, field, and live-stream production
Concept development, scripting, and storyboarding
SERVICES
Editing and motion graphics (Premiere Pro, After Effects)
Multi-platform content delivery (YouTube, social, internal)
Audience engagement optimization
PRODUCTION & TECHNICAL LOGISTICS
EDUCATIONAL VIDEO
STUDIO, FIELD & LIVE PRODUCTION
EQUIPMENT OPERATION
SET DESIGN & BUILD
independent projects
Independent projects include short and long-form content for filmmakers, artists, influencers, and businesses, delivering high-quality visual storytelling tailored to each client’s goals. Beyond editing, the work involves building efficient post-production systems and offering creative guidance that strengthens narrative clarity, refines visual direction, and ensures a smooth path from concept to final delivery.
INFO
VIDEO EDITING
ON-SET CREW
POST-PRODUCTION COORDINATION
CREATIVE CONSULTING
VISUAL STORYTELLING