Kelsey
Video and Brand Strategy
Creative lead building and managing video-led brand systems. Experienced in owning YouTube strategy, paid social creative, rebrands, and cross-channel content ecosystems. Operate at the intersection of creative direction, performance marketing, and production execution.
Email:Phone:Malloy
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Projects
KURV
PAYMENTCLOUD
JUNTO
FREELANCE
2023-PRESENT
VIDEO AND BRAND STRATEGIST
Kurv
INFO
Kurv’s video strategy and production supported the rebrand from EMS to Kurv, helping establish a fresh, modern identity in the fintech space. Long-form and short-form content was created across YouTube, Instagram, and TikTok, emphasizing clear messaging, high retention, and a distinct brand voice. From concept development to directing and editing, each piece of content was designed to engage audiences while reinforcing Kurv’s new brand positioning and market presence.
SERVICES
Rebrand strategy and visual storytelling
Long-form and short-form video production
YouTube growth & SEO optimization
Social media content planning
Concept development, scripting, and storyboarding
Directing and end-to-end editing
Motion graphics & After Effects animations
Audience retention optimization
AI-assisted post-production tools
2023-PRESENT
VIDEO CONTENT PRODUCER
PAYMENTCLOUD
INFO
PaymentCloud’s video ecosystem was rebuilt to combine SEO-driven scripts, hook-focused storytelling, and retention-optimized editing. This approach led to a 999% increase in YouTube watch time within six months and strengthened the brand’s lead-generation pipeline. Content included educational, promotional, and client-focused videos, all designed to meet business objectives while remaining approachable and human.
SERVICES
Video strategy and campaign development
End-to-end production (studio, field, live)
SEO-focused scripting and thumbnail design
Retention optimization and analytics review
Motion graphics & visual storytelling
Premiere Pro & After Effects
Social media repurposing and multi-platform publishing
Lead-driven content creation
2021-2022
VIDEO & COMMUNICATIONS MANAGER
junto
INFO
Kurv’s video strategy and production supported the rebrand from EMS to Kurv, helping establish a fresh, modern identity in the fintech space. Long-form and short-form content was created across YouTube, Instagram, and TikTok, emphasizing clear messaging, high retention, and a distinct brand voice. From concept development to directing and editing, each piece of content was designed to engage audiences while reinforcing Kurv’s new brand positioning and market presence.
SERVICES
Video strategy & creative direction
Team management & project coordination
Studio, field, and live-stream production
Concept development, scripting, and storyboarding
Editing and motion graphics (Premiere Pro, After Effects)
Multi-platform content delivery (YouTube, social, internal)
Audience engagement optimization
VIDEO EDITOR
POST-PRODUCTION COORDINATOR
PRODUCTION ASSISTANT
CONSULTING
PRODUCTION ASSISTANT
independent projects
INFO
PaymentCloud’s video ecosystem was rebuilt to combine SEO-driven scripts, hook-focused storytelling, and retention-optimized editing. This approach led to a 999% increase in YouTube watch time within six months and strengthened the brand’s lead-generation pipeline. Content included educational, promotional, and client-focused videos, all designed to meet business objectives while remaining approachable and human.
Built and led in-house video department, owning creative direction of brand identity, production, and cross-channel content strategy. Scaled YouTube performance through SEO-driven programming and consistent publishing cadence, significantly increasing watch time, engagement, and click-through rate. Directed rebrand rollout across video, social, and digital touchpoints, ensuring cohesive omni-channel brand execution
2018-PRESENT
VIDEO EDITOR
independent
projects
INFO
PaymentCloud’s video ecosystem was rebuilt to combine SEO-driven scripts, hook-focused storytelling, and retention-optimized editing. This approach led to a 999% increase in YouTube watch time within six months and strengthened the brand’s lead-generation pipeline. Content included educational, promotional, and client-focused videos, all designed to meet business objectives while remaining approachable and human.
SERVICES
Concept ideation & creative consulting
Music video & artist promotional content
Short-form vertical video for social platforms
AI-assisted editing workflows (Descript, OpusClip)
Visual effects & motion graphics experimentation
Brand storytelling & audience-driven content
Flexible post-production pipelines & revisions
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